Fintra Market Classifier

Funeral home address

Radius: mi Audience ratio: % defaults: 15 mi & 45% (calibrated)

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How it works & when to second-guess it

Est. FB Audience	Tier	Pricing
< 100k	Small Market	$750/campaign
100k – 300k	Mid-Market / Suburban	$750 Standard / $1,150 Enhanced
300k+	Urban	$750 Standard / $1,150 Enhanced

Population is summed from US Census ZIP-area data within the chosen radius. Multiplied by 45% (typical preneed audience after age targeting) to estimate Ads Manager audience. Right ~70% of the time — expect manual review for these edges:

Small town adjacent to a major metro — widen radius to 20–25 mi.
Major metro core — tool may over-predict if filters tighten the audience.
Confirm any borderline result in Ads Manager.

Multi-location prospect

Step 1: Add each location and look up their Facebook page(s).

Step 2: Based on what you saw on Facebook, pick the prospect's page setup.

1. One FB page, all locations

All locations listed under a single brand page.

2. Multiple pages, shared brand name

Each location has its own page but uses the same brand (e.g. "Smith Family Funeral Services").

3. Multiple pages, location-specific names

Each page named for its location (e.g. "Smith Funeral Home — Eastside").

4. Completely separate brands

Independent brand names with their own FB presence.

Combine vs. separate rules

Tier	Distance	Recommendation
Small Market	Under 10 mi	Combine
Small Market	10+ mi	Separate
Mid-Market / Suburban	Under 7 mi	Combine
	7–10 mi	Borderline — likely combine
	10+ mi	Separate
Urban	Under 3 mi	Combine
	3–5 mi	Borderline — likely combine
	5+ mi	Separate

When two locations are different tiers, the tighter (more urban) tier's distance rule applies, since audience overlap matters more in dense markets.